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AI seems to deliver stunning results.
Concepts, texts & designs are instant beauty. But do they add value to brands?
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Only humans make them valuable.
The power of AI needs to be unlocked with human brain, thinking and creativity.
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Let’s master AI to deliver best branding.
Let’s not be fooled by AI beauty. Let’s enable AI to get ahead of competition.
Trainings, workshops & on-the-fly-support for you to make more out of AI.
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Impulses on how to make better use of AI
with the AEU playbook for better brands.
Involving, informing and supporting – in an entertaining way. That is the AI Brand Master Keynote.
We’ll start by understanding who’s in the room and what they hope to gain. And we’ll ask for branding-related AI questions that we’ll revisit later.
Then we’ll get an overview of the AI landscape for branding, briefly categorizing key tools and how to navigate the overwhelming options effectively.
Based on that we dive into the two core challenges:
- Prompting Myths – We’ll break down what truly matters in crafting prompts, with examples of common mistakes and smarter approaches.
- The Overrelating Effect – How these beautiful AI outputs can mislead us without critical thinking or brand alignment.
These insights set the stage for the AEU Method:
- A / Asking – What to consider before and during asking AI.
- E / Evaluating – How to assess AI-generated outputs effectively.
- U / Using – How to turn results into meaningful brand value.
In a hands-on wrap-up, we’ll revisit the audience’s initial questions, apply the AEU approach, and compare the improved outcomes, showing how they now can build better brand appearance, storytelling, or customer experience.
We’ll close with Q&A and open discussion.
Two hours of entertaining food for thought with actionable insights and real brand value.
And all you have to do is to provide a screen or projector.
2 hours / € 800
👉🏻 Sounds interesting to you? Let’s talk:
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Become an AI Brand Master with
personalized training for Brand Builders.
This 4-hour 1:1 training session is designed for brand professionals. It will enable them to effectively use AI tools for elevating their brand, visibility, and impact.
We’ll start by understanding your brand, your current approach, and what you want to achieve with AI. Then we walk through a categorized overview of today’s most relevant AI tools for brand building so you know what’s useful and what’s not.
Next, we tackle two key challenges in using AI effectively:
- Prompting Myths – You’ll learn what really matters in AI prompting, and how to create better results with smarter input.
- The Overrelating Effect – You’ll learn why beautiful outputs often distract from real brand value, and how to spot and fix that.
With that foundation, we get a grip on the AEU Method:
- A / Asking – How to define strong prompts that align with your goals.
- E / Evaluating – How to critically assess AI results for brand fit.
- U / Using – How to turn AI outputs into real creative and strategic value.
You’ll apply AEU to a live use case from your own brand, like refining prompts, evaluating outputs, and testing their real-world potential. In the final part, we’ll reflect on your results, lock in key takeaways, and map out your next steps for using AI with purpose. And the best thing: You’ll get an official certification of successfully being trained to be an AI Brand Master!
Four hours of an intensive deep dive into AI brand mastery with actionable insights and real personal value.
And all you have to do is to have a laptop and a quite space.
4 hours / € 1.000
👉🏻 Sounds interesting to you? Let’s talk:
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A lab for brand teams: one day interactive
workshop to master AI in branding.
This workshop is designed for brand managers, brand consultants, and brand creatives who see the AI challenges and want to get ahead of buzzword bingo and competition. The whole day is all about you learning how to use AI to build better, smarter, and more performing brands. It’s all about getting insights and ideas, learning from each others ideas, creating new skills together and experience your branding power with better AI usage. This is AI Brand Mastery.
Together with a group of 10–15 participants, we’ll start by exploring the fast-moving landscape of AI tools for branding. You’ll learn what’s actually useful, what’s overhyped, and how to spot the difference.
Based on that we’ll get straight to the point and bust common prompting myths, show why even stunning AI results can miss the mark, and introduce the AEU method as a way to make better use of AI in branding:
- A / Asking – How to create smart, brand-relevant AI prompts.
- E / Evaluating – How to judge AI outputs critically, not just aesthetically.
- U / Using – How to turn those outputs into value for your brand.
After we’ve learned the theory, we have to try this in real live. Through team sprints, hands-on exercises, and live feedback, we’ll apply everything directly to your own brand tasks and maybe challenges. This delivers real-life value directly out of this one day! Not only knowledge, but know-how and even better, real applicable solutions.
Because my goal is to leave you with real results, practical tools, and a clear understanding of how to make AI work for your brand (and not the other way around).
You and your laptop, together with others and our inspiration, knowledge and structure. Max. 15 people, no previous AI experience required.
1 day / € 1.500
👉🏻 Sounds interesting to you? Let’s talk:
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Your AI Branding Master for on-demand,
real-time support to better build brands.
Need immediate, expert input on using AI for your brand?
- You’re stuck crafting the right prompt
- You’re unsure if an AI idea strengthens your brand
- You’re unsure how to turn results into valuable action
I’m here for exactly those moments – just reach out.
AEU Sparring is flexible, fast, and focused.
No full workshop, no long calls.
Just direct, on-the-point advice when you need it.
You can contact me to get quick, real-time support on:
- A / Asking – Help refining your prompts or framing your requests.
- E / Evaluating – Feedback on whether results align with your brand tone, strategy, or goals.
- U / Using – Ideas for turning AI output into presentations, campaigns, or internal alignment tools.
Get in touch by email. I’ll respond as soon as possible (lastest within 12 hours) to jump on a quick call or screen share to solve your problem. Payment is by package.
This is perfect for brand professionals who are exploring AI, working on live projects, and want an expert partner on call, without the commitment of a big engagement.
Let’s make AI work for your brand, together.
Immediate support in using AI for your brand, by mail or by call.
1 hour / € 300
👉🏻 Sounds interesting to you? Let’s talk:
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AI Brand Master
Sneak Peak
Experience the power of AI Brand Mastery
in a 15 minute practical session
free of charge
So who am I – who is Marcus?